We create tools for learning, not just paper to write on.
We create educational print products that help students learn, stay motivated and enjoy school a little more. Not just papers to write on, but products that actually help students succeed.
20+
years of experience
10+
brands
Millions of
notebooks in students’ hands
2
countries – Estonia and Latvia
Designed with students.
We involve young people throughout product development, from focus groups to classroom feedback. So every product solves real problems.
Always something extra.
We believe there’s enough spineless paper in the education field. Formula pages, learning shortcuts, mental health tips, logic games, inspiring stories and thoughtful design—every product has its own twist.
20+ years of educational publishing experience.
We started as a student company in the early 2000s and have been learning from students ever since. More than two decades later, that curiosity still drives every new product we create.
Our brands
Valemivihik
Our oldest and most popular brand! Includes 20 different formula notebooks for secondary school.
Motik!
Space for your thoughts, support for your wellbeing.
Valemivihik Junior
Formula notebooks for the young and brave pupils of Estonian elementary school.
Motik Junior
Playful notebooks that help little learners explore big feelings alongside their everyday school notes.
linobo
Stylish language notebooks with essential grammar tips for confident learning.
ZeBlox Student Notebook
Free student notebooks distributed across universities, made possible by our fantastic advertising partners.
Sudoku Notebook
“More sudokus!” – we always hear in our focus group studies. So, here they are, notebooks with sudokus in inner covers.
Formulu Klade
Formula notebooks with educational extra-content, made for Latvian schools.
The team behind
Behind every product is a small team passionate about making school products more useful, inspiring and enjoyable.
Business manager
Kristjan
+372 55691403
Makes the numbers make sense, keeps production running smoothly and makes all the logistics work.
Development
Marianne
+372 5133258
Always exploring new product ideas and making sure they become reality, on time.
Sales
Caroly
Builds meaningful partnerships that help our products reach more students and schools, the mind behind the brand Yonder.
Our most important collaborators
Youth
They challenge our ideas, inspire new ones and help us create products that truly resonate.
Core designers
The creative minds behind the products, turning ideas into notebooks students love to use.
Partners around us
Around our core team, we regularly work together with teachers, illustrators, subject experts, designers and young people themselves.
